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Low Down on Low-Code
Market Sizing and Strategy for Low-Code Vendors
Feb 26, 2024
Andy Bartels from Analysis.tech dives into the booming Low-Code and DPA markets. He reveals key strategies for vendors to differentiate themselves amidst fierce competition from larger players. The conversation covers innovative market sizing techniques and challenges in selling low-code platforms. Bartels emphasizes the vital role of system integrators in development and discusses how generative AI is reshaping market dynamics. Excitingly, he hints at future discussions with leaders from Appian, Mendix, and Camunda.
33:43
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Quick takeaways
- The podcast highlights the necessity for low-code vendors to adopt specialized solutions targeting vertical markets to enhance client value.
- Andy Bartel outlines a detailed market sizing methodology that categorizes vendors, emphasizing the importance of understanding their dynamics for growth opportunities.
Deep dives
Introduction of New Voices
The episode introduces a new team member, Andy Bartel, who brings valuable experience from his previous role as the chief economist at Forrester. His background in tech market forecasting and econometrics adds an essential perspective to the podcast. This involvement signals a move towards further blending market insights with discussions on low-code development. The hosts aim to provide listeners with a more rounded understanding of the industry dynamics through this expert addition.
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Discover
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