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Market Sizing and Strategy for Low-Code Vendors

Low Down on Low-Code

CHAPTER

Navigating Market Sizing for Low-Code Vendors

This chapter explores the complexities of market sizing within the low-code vendor landscape, emphasizing crucial metrics and methodologies for understanding various market segments. A new team member shares insights from economic forecasting, contributing to discussions on analyzing vendor data and estimating private revenues. The chapter also critiques the traditional views on total addressable market (TAM) and highlights strategic planning for investments in a competitive and evolving market.

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