Social Media Marketing Talk Show What Facebook's New Link Rules Mean for Your 2026 Strategy
12 snips
Feb 5, 2026 
Mari Smith, Facebook and social media marketing expert and author, offers quick guidance on navigating Meta's new link limits. She explains why link posts lose reach and outlines practical workarounds like link-in-comments, Stories, and Messenger automations. The conversation also covers MetaVerified tradeoffs, Meta’s Manus AI move, and new creator audio tools shaping content workflows.
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Why Facebook Is Limiting Link Reach
- Facebook deprioritizes posts that contain outbound links to keep users on-platform and protect engagement metrics.
- Mari Smith cites Facebook's report showing only ~2% of widely viewed posts include links, explaining the push to limit link reach.
Move Links To Comments Stories Or Messenger
- Avoid posting links in organic posts; instead put the link in the first comment or use stories and Messenger to drive traffic.
- Mari Smith recommends messenger automations and the link-in-comment workaround plus testing story CTAs and inbox flows.
MetaVerified Is Largely A Revenue Play
- Meta is using Meta Verified as a revenue play tied to algorithmic reach and features like link allowances.
- Mari and Jerry note heavy Meta ads pushing subscriptions and skepticism about clear ROI beyond vanity benefits.