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Wedding Business Solutions
Brian Lawrence - What to do if you're new (and if you're not)
Jun 10, 2024
Digital marketing expert Brian Lawrence discusses strategic website design for wedding businesses, emphasizing conversion optimization and authentic content creation. Topics include creating event pages, targeting specific niches, harnessing the power of reviews, and enhancing user experience for better conversion rates in the wedding industry.
36:45
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Quick takeaways
- Strategic website design crucial for conversions: prioritize user experience and showcase niche expertise.
- Authentic content boosts SEO success: focus on informative, non-keyword-stuffed material resonating with target audience.
Deep dives
Essential Elements of a Professional Website
Having a professional website is crucial for new businesses in the wedding industry. The website should showcase credibility and capability, tailored to the specific niche within weddings or events. Avoid generic language and prioritize user experience over just listing services. Transparency in pricing is essential, but focus on explaining the value you offer rather than just providing a list of services.
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Discover
highlights
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