Behind the Craft Unlock Your Storytelling Superpower | Robbie Crabtree (Coach)
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Jun 14, 2024 Robbie Crabtree, a top storytelling coach, shares insights on crafting great stories, delivering them compellingly, and the two essential stories every leader must have. He discusses a five-part storytelling framework, personal connection with the audience, and proven tactics to tell better stories. Listen for practical tips to unlock your storytelling superpower!
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Storytelling As World-Building
- Storytelling is world-building that invites the audience to enter your imagined world.
- When listeners see that world, they decide whether to join and further the story in meaningful ways.
Follow A Five-Part Story Framework
- Use the five-part Competitive Storytelling framework: goal, emotion, hook, theme, dismount.
- Work strategy first, then build tactical pieces to form the story's skeleton.
Reframing A Jury With One Theme
- Robbie used the theme "vengeance is not justice" in a murder defense closing to reframe the jury's role.
- Repeating that theme and ending with a dismount question helped secure a not-guilty verdict.