My guest today is Robbie Crabtree, founder of Competitive Storytelling.
Robbie is a top storytelling coach who has helped hundreds of founders raise $600M+ through this skill. Before that, he perfected his storytelling craft as a trial lawyer who oversaw 100+ criminal cases.
We talked about:
- How to craft a great story
- The two stories that every leader must have
- How to deliver your story in a compelling way
I’ve struggled with storytelling myself, and Robbie’s tips were incredibly helpful. If you enjoy our conversation, please like and subscribe to support the podcast.
Timestamps:
(00:00) The U-shaped approach to tell a great story
(01:29) The essence of a great story in one line
(02:46) Connecting personally with your audience
(03:56) Why impromptu storytelling is a myth
(05:26) The five-part storytelling framework
(05:52) Defending a murder case example
(10:44) Crafting a story in 10 words
(22:17) The two essential stories every leader needs
(28:09) Deliver a story people will never forget
(32:12) Proven tactics to tell better stories
Where to find Robbie:LinkedIn: https://www.linkedin.com/in/robbiecrab/Website: https://www.competitivestorytelling.co/
Get the takeaways:
https://creatoreconomy.so/p/unlock-your-storytelling-superpower
📌 Subscribe to this channel – more interviews coming soon!
