MarTech Podcast ™ // Marketing + Technology = Business Growth Learning from your customers & market -- Rand Fishkin // SparkToro
Mar 30, 2021
Guest Rand Fishkin, Co-founder of SparkToro, shares insights on learning from customers and the market. Topics include customer behavior analysis, engaging with core customers, navigating two-sided marketplaces, evolving customer personas, and understanding audience needs for effective messaging.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Understanding Customers and Market Needs
04:20 • 5min
Navigating Two-Sided Marketplaces and Marketing Research Techniques
09:00 • 2min
Evolution of Customer Personas and Market Segmentation in Marketing Strategy
11:29 • 4min
Understanding Audience for Effective Messaging
15:13 • 3min