Evolution of Customer Personas and Market Segmentation in Marketing Strategy

Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit about market capitalization and trying to build the business that's right for you as the founder. Today we're going to talk more about his experience actually developing businesses, starting with how Rand learns from his customers and market. Show Notes

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• Benjamin Shapiro: Website // LinkedIn //  Twitter

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