

The Importance of Leaving a Legacy | C2 Online Montréal 2020
Oct 30, 2020
Shira Lazar, a dynamic interviewer and host at C2 Online Montréal 2020, shares her insights on success as an outsider in the disrupted advertising landscape. She emphasizes the significance of leaving a legacy and fostering mental health in the workplace. The discussion also touches on the disruption caused by new brands and the role of creativity in entrepreneurship. Shira highlights the importance of personal connections in digital communication and accountability in leadership, urging a balance between innovation and ethical practices.
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Business Challenges During Pandemic
- VaynerMedia, Gary Vaynerchuk's company, faced challenges during the pandemic, including client payment issues and cancellations.
- This led to furloughing and layoffs, which Gary found difficult due to his personal connections with employees.
Candor as Kindness
- Gary Vaynerchuk realized the importance of candor in professional settings.
- He now views candor as kindness, rather than meanness, and believes it improves communication and reduces resentment.
Jockey and Horse
- Evaluate both the business idea ("horse") and the entrepreneur ("jockey") when considering investments.
- Look for entrepreneurs with resilience, adaptability, and the ability to pivot.