The Importance of Leaving a Legacy | C2 Online Montréal 2020
The GaryVee Audio Experience
00:00
The Shift in Brand Marketing and the Rise of Text Engagement
This chapter examines the shift in brand spending strategies, weighing the merits of centralized versus diversified marketing efforts. It highlights the rise of a particular agency's creative capabilities while also exploring the promising role of texting platforms in consumer engagement.
Transcript
Play full episode
