Take Flight

Alex Ikonn pt.II - The Real Life 4-Hour-Work-Week

Jul 14, 2025
In this engaging discussion, Alex Ikonn, founder of Intelligent Change and creator of the Five Minute Journal, shares his journey from luxury hair ventures to building successful businesses through the principles of the 4-Hour Workweek. He dives into the origin of the Five-Minute Journal and its impact on gratitude and daily reflection. Alex also tackles the complexities of business partnerships, the importance of positivity, and how alternative caffeine sources can boost energy. His insights inspire listeners to embrace intentional living and small daily actions for fulfillment.
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ANECDOTE

Living The 4-Hour Workweek

  • Alex Ikonn lived the 4-Hour Workweek lifestyle by traveling extensively while running his business.
  • This inspired the creation of the Five Minute Journal to bring simple mindfulness into busy lives.
ADVICE

Build Business With Purpose

  • Focus your business on purpose, not just money, to find true fulfillment.
  • Create products aligned with your passions instead of random money-driven choices.
ADVICE

Keep Morning Routines Simple

  • Simplify your morning routine using the 80/20 principle to get maximum impact with minimal effort.
  • The Five Minute Journal distills gratitude practice into a quick, effective daily habit.
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