

The Instagram Stories - 6-15-24 - Adam Mosseri Explains Why It's Not Worth It For Instagram to Pay Creators
5 snips Jun 16, 2024
Adam Mosseri, CEO of Instagram, discusses the challenges of monetization for creators on Instagram, emphasizing the importance of revenue for only a small subset. The podcast explores the diverse creator landscape, revenue sharing challenges, and Instagram's difficulties in developing effective incentive programs. Mosseri explains why Instagram may not pay creators and the importance of creators enhancing the platform to monetize their content.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 5min
Exploring the Diverse Creator Landscape and Monetization on Instagram
05:00 • 2min
Discussion on Creator Brand Deals, Revenue Sharing, and Attribution Challenges on Instagram
06:46 • 2min
Challenges and Strategies for Instagram Creator Incentive Programs
08:59 • 3min
Discussion on Instagram not paying creators and frustration from creators
12:00 • 4min