The Instagram Stories - Social Media News
The Instagram Stories - 6-15-24 - Adam Mosseri Explains Why It's Not Worth It For Instagram to Pay Creators
Jun 16, 2024
Adam Mosseri, CEO of Instagram, discusses the challenges of monetization for creators on Instagram, emphasizing the importance of revenue for only a small subset. The podcast explores the diverse creator landscape, revenue sharing challenges, and Instagram's difficulties in developing effective incentive programs. Mosseri explains why Instagram may not pay creators and the importance of creators enhancing the platform to monetize their content.
11:59
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Quick takeaways
- Focus on growing audience for smaller creators rather than monetizing on Instagram.
- Instagram seeks to fine-tune programs to incentivize creators effectively while maintaining financial sustainability.
Deep dives
Creators and Revenue on Instagram
Instagram creators, according to the podcast, vary in size and objectives. While revenue is crucial for larger creators, those with smaller followings are advised to focus on growing their audience rather than monetizing. The platform aims to facilitate connections between creators and fans through features like DMs, leading to significant interactions and potential collaborations, even outside digital-related spheres. The division between creators and consumers on Instagram is less distinct compared to platforms like YouTube, making almost anyone a potential creator.
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