Creators and Revenue on Instagram

Instagram creators, according to the podcast, vary in size and objectives. While revenue is crucial for larger creators, those with smaller followings are advised to focus on growing their audience rather than monetizing. The platform aims to facilitate connections between creators and fans through features like DMs, leading to significant interactions and potential collaborations, even outside digital-related spheres. The division between creators and consumers on Instagram is less distinct compared to platforms like YouTube, making almost anyone a potential creator.