The Art of Selling Online Courses 202 Here’s How I 6X'd My Course Pass Rate From 10% to 60%
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Oct 30, 2025 In this discussion, Andrew Stotz, an acclaimed finance educator and founder of the Valuation Masterclass Bootcamp, shares his journey of transforming his course pass rate from a mere 10% to an impressive 60%. He reveals how he shifted from on-demand formats to intensive, cohort-based learning, enforcing accountability by removing underperforming students. Andrew highlights the importance of discipline, the transformative nature of his program, and tells the inspiring story of a student from Nigeria who, despite early challenges, achieved success at Bank of America.
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Repeat The Transformation Promise
- Tell students the transformation repeatedly so they internalize the course purpose and standards.
- Use rituals and strong accountability to build intensity and engagement throughout the cohort.
Cohorts Multiply Completion Rates
- Shifting from on-demand to cohort format raised pass rates from ~10% to ~60% by adding accountability.
- Cohorts transform behavior; content alone rarely drives completion.
Enforce Deadlines And Clear Consequences
- Enforce clear deadlines and weekly submissions to create real accountability.
- Move tardy students to on-demand access and invite them back with a discount later.
