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HBR On Strategy

Is Your Business Model Part of Your Innovation Strategy?

Jun 14, 2023
14:16

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Quick takeaways

  • Disruptive innovation simplifies complex technologies and integrates new business models for broader consumer accessibility.
  • A successful business model requires a clear value proposition aligned with a profitable formula and efficient resource allocation.

Deep dives

Understanding Disruptive Innovation

Disruptive innovation simplifies and makes expensive products more accessible, creating new market opportunities. This approach transforms complex technologies into user-friendly solutions, enabling a broader consumer base to access previously costly products. The innovation hinges on a combination of technology advancement and a viable business model to effectively deliver the solution.

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