This episode originally aired on HBR ideacast in November 2008. Clay Christensen is a professor at the Harvard Business School and co-founder of Strategy Consulting Firm InnoSight. The theory of disruptive innovation has proven to be an enduring way to think about innovations that make complicated products more affordable. This episode will help you understand when and how to create a whole new business model for innovative activities.
The theory of disruptive innovation endures as a way to make a complicated and expensive product simpler and more affordable. But the originator of disruptive innovation argued that disruptive innovation isn’t just about simplifying technology — it also requires a new business model.