Thinking Allowed

Taste and Lifestyle

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May 10, 2023
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INSIGHT

The Rise of a New Middle Class

  • A new middle class emerged in Britain during the late 20th century, driven by evolving cultural tastes.
  • This shift was marked by a transition from traditional, heavy furniture to a more casual, modern style.
ANECDOTE

Shifting Tastes in Literature

  • In John Braine's "Room at the Top" (1962), Joe Lambton's upper-middle-class status is depicted through heavy, Edwardian furniture.
  • By contrast, Malcolm Bradbury's "The History Man" (1975) portrays class mobility with beanbags and a scrubbed pine table, signifying a shift in taste.
INSIGHT

Taste and Class Formation

  • The new middle class, comprised of people in media, education, and the arts, used taste as a tool for class formation.
  • They embraced a "controlled casualness," buying rustic items and incorporating them into their urban homes, driving gentrification.
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