Confessions of a B2B Entrepreneur
Selling An Agency For 8 Figures with Luke Tobin of Tobin Capital
Jul 4, 2024
Luke Tobin, co-CEO of Tobin Capital, shares his journey from transforming a small investment into a thriving digital marketing agency with over 5 million pounds in revenue. He discusses the shifting roles of a founder CEO, emphasizing team cohesion and strategic SEO. Innovative outbound marketing strategies and partnership growth are also highlighted, along with insights into selling a business for $8 million. Lastly, he talks about the importance of collaboration for entrepreneurial success and his ambitions for future investments and a new newsletter.
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Quick takeaways
- Luke Tobin's success in scaling Digital Ethos hinged on prioritizing client relationships and fostering a collaborative team culture.
- Transitioning to Tobin Capital, he focuses on providing strategic guidance to startups while maximizing financial returns.
Deep dives
Rapid Revenue Growth Journey
The founder Luke Tobin experienced explosive revenue growth with his digital marketing agency, Digital Ethos, which he started with a modest initial investment of £100. Over a six-year period, he transformed the agency from generating negligible revenue to over £5 million by prioritizing client retention and building a cohesive team. Hiring staff was a pivotal step taken in 2018 when he realized the need for internal support, ultimately leading to significant revenue increases after he went full-time in 2019. This journey highlights the importance of effective staffing and customer engagement in achieving substantial business growth.
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