Personal Injury Mastermind w/ Chris Dreyer 379. Built to Compete: Morris Bart on Endurance in PI
Jan 1, 2026
Morris Bart, a legendary personal injury attorney and marketing mastermind known for his catchy slogans like 'One Call, That's All,' shares his invaluable insights from over four decades in the industry. He dives into the saturation of personal injury marketing and underscores the importance of unique branding. Morris discusses the pivotal role of call centers in converting leads and cautions against panicking over tech trends. He also reflects on shifting motivations from profit to community engagement, presenting a thoughtful perspective on enduring success.
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Lincoln's Ad Informs Modern Advertising
- Morris Bart bought an original 1857 Springfield newspaper with Abraham Lincoln's legal ad and displays it in his office.
- He uses it to defuse critics and show historical precedent for lawyer advertising.
Front-Of-Mind Is The Real Battleground
- Saturation in PI advertising means front-of-mind awareness is the core battleground.
- Bland messaging like "I get you the most money" no longer breaks through clutter.
Be All-In On Community Presence
- Commit deeply to distinctive community initiatives that produce personality and visibility.
- Sponsor, attend, and activate in local events rather than using passive sponsorship alone.