Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process.
In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the real edge in personal injury.
You’ll learn:
- How personal injury marketing became saturated, and what it takes to stay front-of-mind anyway
- What Morris believes most firms still misunderstand about branding vs. visibility
- Why the call center is “the critical juncture” between marketing and results
- How to think about the future of PI without chasing every new threat or trend
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