Burn The Boats - Casey Stanton - Fractional CMO Show - Episode # 074

Aug 9, 2023

Casey Stanton, the Founder of CMOx and a Wall Street Journal #1 bestselling author, shares his transformative journey from marketing agency constraints to entrepreneurial freedom. He emphasizes the importance of fully committing to one's goals, advocating for the metaphor of 'burning the boats' to eliminate safety nets. The discussion includes valuable lessons on overcoming challenges, proactively pursuing change, and learning from the successes of seasoned fractional CMOs. Shift focus from tasks to impactful results for ultimate success in marketing leadership.

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Intro

00:00 • 2min

The Leap to Burn the Boats: Embracing Change and Commitment

01:44 • 6min

Navigating the Transition to Fractional CMO Success

07:54 • 2min

Commitment Without Retreat: The Power of Burning the Boats

09:58 • 9min

You’ll almost never force yourself to really take a risk and act boldly if you know you can just turn around and go home. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses the importance of fully committing to your choices, why you should start making changes now rather than later, and which mistakes you can learn from others so as not to follow in their poorly trod footsteps.

Takeaways:

Embrace the idea of committing fully to your goals. Burn the bridges behind you and remove any safety nets to ensure you're fully invested in your success as a senior marketing leader.
Challenges and tough moments are valuable opportunities for growth. Although you might feel like you are hitting your lowest point, the adversity you face can lead to a reinvigorated belief in yourself and your capabilities.
Don't wait for a critical moment of failure to spur action. Instead, proactively work towards your goals to avoid unnecessary stress and setbacks. Start making the changes you want to implement today, this will get you closer to your goal even faster.
Look to successful fractional CMOs who have paved the way before you. Learn from their experiences to fast-track your own growth and success.
Shift your focus from tasks to results. Prioritize projects and strategies that lead to tangible outcomes and impact for your clients.
Develop a consistent and reliable pipeline of potential clients. Cultivate relationships and a strong reputation to attract new business opportunities.
Stand out by offering something distinctive. Highlight your expertise, strengths, and specialized skills that make you a sought-after senior marketing leader.

Quote of the Show:

“The only path is forward and you have to build to get the outcome that you want. If you're willing to do that, you will be successful. It is inevitable that you'll be successful. It is inevitable that you'll work every day on it because you are excited about it.” - Casey Stanton

Links:

Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/call
The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
YouTube: https://youtu.be/cN8Q0bSegpk