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Entrepreneurs on Fire

The Art of Selling with Integrity: How to Close Everyone without Selling Your Soul with Ryan Lang

Feb 13, 2024
29:09
Snipd AI
Ryan Lang, expert in sales, marketing, and human optimization, discusses the art of selling with integrity and the importance of asking questions instead of focusing solely on your solution. He shares insights on overcoming objections and the key to successful sales - building relationships, providing value, and genuinely caring for the customer.
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Podcast summary created with Snipd AI

Quick takeaways

  • Sales success lies in asking questions and understanding the prospect's needs and motivations.
  • Address objections with curiosity, asking probing questions to uncover root causes and build genuine relationships.

Deep dives

The Art of Selling with Integrity

The podcast episode explores the art of selling with integrity and provides insights on how to close deals while maintaining ethical practices. Ryan Lane, a sales expert, shares his seven-step system that has generated incredible results for many, including Tony Robbins. He emphasizes the shift from transactional sales to relational sales, where the focus is on building genuine relationships and advocating for the prospect. The key to successful sales, according to Ryan, lies in asking questions and truly understanding the prospect's needs and motivations. He also addresses objections, highlighting that they stem from limiting beliefs or subconscious fears, and offers strategies for artfully overcoming objections. Ryan's seven-step system, which involves pre-framing, discovery, transitional close, value add, tieback close, offering, and structuring the investment, has proven to be effective in generating millions of dollars in sales.

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