The Art of Selling with Integrity: How to Close Everyone without Selling Your Soul with Ryan Lang
Feb 13, 2024
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Ryan Lang, expert in sales, marketing, and human optimization, discusses the art of selling with integrity and the importance of asking questions instead of focusing solely on your solution. He shares insights on overcoming objections and the key to successful sales - building relationships, providing value, and genuinely caring for the customer.
Sales success lies in asking questions and understanding the prospect's needs and motivations.
Address objections with curiosity, asking probing questions to uncover root causes and build genuine relationships.
Deep dives
The Art of Selling with Integrity
The podcast episode explores the art of selling with integrity and provides insights on how to close deals while maintaining ethical practices. Ryan Lane, a sales expert, shares his seven-step system that has generated incredible results for many, including Tony Robbins. He emphasizes the shift from transactional sales to relational sales, where the focus is on building genuine relationships and advocating for the prospect. The key to successful sales, according to Ryan, lies in asking questions and truly understanding the prospect's needs and motivations. He also addresses objections, highlighting that they stem from limiting beliefs or subconscious fears, and offers strategies for artfully overcoming objections. Ryan's seven-step system, which involves pre-framing, discovery, transitional close, value add, tieback close, offering, and structuring the investment, has proven to be effective in generating millions of dollars in sales.
The Power of Specificity in Sales
This segment emphasizes the importance of being specific in sales engagements. Ryan stresses that the magic lies in addressing specific problems and desires, rather than discussing generalities. By delving deep into the prospect's struggles and goals, salespeople can tailor their solutions and demonstrate the value they offer. Ryan's seven-step system encourages sales professionals to be intentional about every interaction, from pre-framing the conversation to tying back the prospect's needs to the solution being presented. By focusing on specifics and crafting a personalized approach, sales professionals can create impactful experiences for prospects, regardless of whether they ultimately make a purchase.
Overcoming Objections and Forming Genuine Relationships
This part of the podcast delves into handling objections and forming genuine relationships with prospects. Ryan redefines objections as either limiting beliefs or subconscious resistance to change. He advises salespeople to approach objections with curiosity rather than judgment, asking probing questions to uncover the root causes of objections and address them effectively. Building genuine relationships involves understanding the prospect's motivations beyond just business concerns, such as how their personal life and health are impacted. By masterfully asking questions and operating mostly in the land of questions, salespeople can draw out answers from prospects and guide them towards making informed decisions. Forming genuine relationships and overcoming objections ultimately lead to successful sales outcomes.
Ryan Lang combines his expertise in sales, marketing, and human optimization with transformative whole performance coaching principles to take high achievers and businesses to the next level.
Top 3 Value Bombs
1. Spend majority of your sales interaction asking questions instead of getting excited with your solution that it’s the only thing you’re talking about.
2. Understand what objections really are. Objections are not somebody saying no. Objections are limiting beliefs, and it could also be that subconscious mind taking over in that moment. They're standing on the precipice of making a decision that could change their lives.
3. If sales feel pushy or if you’re not getting the results that you want, it's not because you're not meant for sales or that you're incapable of doing it or that it's harder for you than it is for somebody else. It's just that you're doing it the wrong way.
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