The Game with Alex Hormozi Part 2 - How I Gained 7.8 Million Followers In 40 Months | Ep 770
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Oct 2, 2024 Discover the evolving landscape of social media metrics, where ad revenue takes precedence over views. Learn how to tailor content strategies for diverse audience preferences, focusing on both short and long-form formats. Find out effective techniques to engage new viewers while maintaining existing audience interest. The insights shared aim to boost engagement and retention, making your content more inviting and impactful.
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Track Ad Revenue for Audience Quality
- Track ad revenue, even if it's not your primary revenue source.
- It reflects audience quality and correlates with other key metrics like book sales and opt-ins.
Shorts vs. Longs: Different Audiences
- Short-form and long-form content attract different audiences.
- Long-form content drives more conversions, so prioritize it for business growth.
Assume Nothing About Your Audience
- Create content assuming your audience doesn't know you.
- Introduce yourself, explain references, and avoid inside jokes to be inclusive.