Part 2 - How I Gained 7.8 Million Followers In 40 Months | Ep 770
The Game with Alex Hormozi
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Shifting Metrics: From Views to Ad Revenue in Content Strategy
This chapter explores how the focus in social media metrics has shifted from views to ad revenue, highlighting the advantages of real-time metrics for business outcomes. Additionally, it examines the differences between short-form and long-form content, stressing the importance of adapting content strategies to cater to diverse audience preferences.
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