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Round Table China

Consumption trends in 2024

Dec 31, 2024
As 2024 approaches, consumption in China hits a staggering 44 trillion Yuan. Innovative technology is transforming shopping into a lifestyle experience, especially with growing trends in food and drink. The trade-in programs boost sales of advanced tech, while smaller towns thrive on domestic tourism and local experiences. The silver economy emerges as seniors drive online shopping and engagement. Meanwhile, a blend of traditional and modern lifestyles is paving the way for 'China chic,' emphasizing meaningful consumption over mere materialism.
24:48

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Quick takeaways

  • China's retail sales have surged to 44.3 trillion yuan in 2024, reflecting a 3.5% growth driven by a focus on smarter consumption.
  • Cultural tourism is booming with an 86% increase in foreign visitors, highlighting a shift towards exploring authentic experiences in less-visited areas.

Deep dives

China's Retail Market Growth

China's retail market is experiencing significant growth, reaching an estimated 44.3 trillion yuan (approximately 6 trillion U.S. dollars) in consumer goods sales over the first 11 months of the year, marking a 3.5% year-on-year increase. Online retail sales also surged, totaling around 14 trillion yuan, with a 7.4% growth rate. Notable increases were observed in food and drink retail sales, which climbed almost 6%, while sports and entertainment products saw the fastest growth at 10.5%. However, some sectors like cosmetics and jewelry reported declines, highlighting a mixed but generally positive trend across the retail landscape in China.

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