Consumer Behavior and Trade-In Trends in China

This chapter explores the recent trends in consumer spending in China, emphasizing growth in specific sectors like food and drinks. It discusses the impact of trade-in programs on sales of electronics and home appliances, which have led to increased consumption of advanced technology products. Additionally, the chapter examines the competitive landscape of retail in major cities like Shanghai and Beijing, alongside the effects of cultural tourism policies aimed at enhancing international travel to China.