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3min chapter
Consumption trends in 2024
Round Table China
Exploring the Rise of China Chic and Emotional Consumerism
This chapter explores the trend of 'China chic', highlighting how younger generations are merging traditional and modern lifestyles. It discusses the popularity of Chinese tea drinks, healthier eating practices, and a shift towards meaningful consumption over materialism.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode