Marketing Operators Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution
13 snips
Oct 14, 2025 Explore the evolution of media buying, transitioning from button-pushing to a strategic powerhouse demanding creativity and comprehensive customer funnel ownership. Discover the concept of a 'growth engineer' and how automation reshapes necessary skills. The discussion dives into building a high-performance team culture, emphasizing the traits of self-starting hires who act like CEOs of their channels. Learn about the importance of deep data fluency, effective hiring practices, and balancing cultural fit with competence for long-term marketing success.
AI Snips
Chapters
Transcript
Episode notes
Kit Launch Beats Forecast
- Cody described a successful anniversary kit launch that beat conservative forecasts and drove net-new customers.
- The kit included multiple exclusives and used a multi-day teaser rollout to build buzz.
Scale Launches Horizontally
- New product launches decay over time unless you expand surface area to reach new audiences.
- Bundling complementary variants increases appeal and acquisition potential.
Media Buying Is Now Strategic
- Media buying has evolved from button-pushing to strategic analysis and funnel ownership.
- Creative, data fluency, and experimentation now drive performance more than manual ad ops.