Is Media Buying Dead? Reframing the Role

Hosts introduce the debate on the media buyer role and reference Taylor Holiday's 'growth engineer' concept to frame the discussion.

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Episode notes

The trio is back together and today we’re getting into the topic of the evolution of the media buying role, and how media buying has transformed from button-pushing inside ad platforms to a more strategic role that demands creativity, data fluency, and taking ownership of the entire customer funnel. We explore friend-of-the-show Taylor Holiday’s growth engineer concept, how automation is reshaping the skill set needed, and we compare notes on how our companies are structuring our growth and paid media teams.

From this, we get deeper into hiring and team culture - what traits we look for in senior marketing hires, how to build and curate self-starting teams, the importance of cultural fit, why marketers today must act like CEOs of their channels, and more.

Watch the last week's episode for more on hiring for marketing: https://open.spotify.com/episode/4uFeSjSwBqe1e39cLQI78x?si=SZH0mEDkQU6VTqX9_QgMkQ

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Chapters:

00:00:00 - Introduction

00:06:06 - Deconstructing a Successful Product Launch

00:22:35 - The Evolving Role of the Media Buyer

00:37:48 - The "Marketer First" Mindset

00:51:49 - How to Hire for a High-Performance Culture

01:03:02 - Going Beyond the Resume to Find the Right Fit

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.⁠⁠⁠