The Marketing Millennials 5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343
Aug 27, 2025
Michele Nieberding, Director of Product Marketing at Treasure Data and AI enthusiast, shares her journey from startup necessity to playful AI experimentation. She highlights innovative ways to integrate AI in marketing without the fear, discussing tools like Opus Clip for social media and Retelio for customer insights. Michele emphasizes balancing AI with human creativity and advocates for iterative learning over perfection in campaign strategies. For anyone curious about adding AI to their marketing toolkit, this conversation is a must-listen!
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Episode notes
Startup Necessity Sparked AI Play
- Michele started exploring AI out of necessity as the sole product marketer at a 30-person startup and loved tinkering with tools.
- That hands-on experimentation turned into a hobby and an advantage for her work.
Choose Play Over Panic
- Avoid panic and approach AI with curiosity so you don't freeze and overanalyze.
- Try small experiments to discover useful tools and build confidence quickly.
Turn Video Into A Complete Launch Kit
- Use Alfana to convert product videos into a full launch asset set including the launch email.
- When using ChatGPT or Claude for copy, give detailed tone and output instructions and improve prompts with tools like Prompt Genie.