Harnessing AI in Marketing

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating.

Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI.

Michelle shares the story of how necessity at a small startup led her to explore AI tools, and why she now treats testing new tech as both a professional advantage and a personal hobby. So, what are some ways to start using it? Marketers can repurpose webinars into social clips, and analyze customer feedback, and even rethink how KPIs get tracked.

Plus, how does she feel about AI agents? Michelle explains her take. 

If you’ve ever wondered how to get started with AI in your work, or just want one new tool to test this week, this is the episode for you. 

Follow Michele:

LinkedIn: https://www.linkedin.com/in/michele-nieberding/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com