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The Influential Personal Brand Podcast
Trademarks. Do I Really Need One? | Autumn Witt Boyd Episode Recap
Jun 14, 2024
Autumn Witt Boyd, an IP attorney, discusses the importance of protecting personal brands through trademarks. She advises starting with a unique name, conducting thorough research, and trademarking if it's crucial for the business. Listeners are encouraged to support the podcast by leaving ratings and reviews.
12:55
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Quick takeaways
- Thorough trademark searches are essential to ensure brand uniqueness and avoid conflicts.
- Investing in trademark or copyright protection early on safeguards brand identity and ownership rights.
Deep dives
Building a Solid Foundation for Your Personal Brand
When starting to establish a personal brand, it is crucial to begin from a clean slate by ensuring the uniqueness of the name or title chosen. Conducting thorough searches through the US Office of Patents and Trademarks, Google, social media platforms, Amazon, and podcasts can provide clarity on the availability of the chosen brand elements. This proactive approach not only helps in avoiding conflicts later on but also lays a strong foundation for the personal brand's growth and protection.
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Discover
highlights
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