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4min chapter
Trademarks. Do I Really Need One? | Autumn Witt Boyd Episode Recap
The Influential Personal Brand Podcast
Importance of Research and Trademarking for Brand Titles
This chapter emphasizes the significance of conducting research before trademarking a brand title, including checking various platforms and conducting a US patent and trademark search. It stresses the necessity of protecting a brand through trademarking if it is vital to the business.
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