The StoryBrand Podcast #46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience
35 snips
Nov 17, 2025 
In this conversation, online marketing entrepreneur Amy Porterfield shares her journey from generating over $120 million in course sales to pivoting into high-touch coaching. She dives into the art of shifting messaging without alienating your audience. Discover how Amy tests new strategies through newsletters and social media while emphasizing the importance of earned authority. She also discusses balancing founder visibility with effective delegation and gives empowering advice for women aiming to lead and succeed in business.
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Stay In Your Lane Before Pivoting
- Treat your business like a racehorse: stay in your lane and keep doing the same thing long enough to become known for it.
- Avoid pivoting out of boredom; first ask if you truly earned the authority to change direction.
Deeper Work Led To Coaching
- After long success with courses, Amy felt a call to dive deeper with clients and considered coaching as the next chapter.
- She tested the idea slowly over a year before deciding to go all in with a new coaching offer.
Test Messaging Across Three Channels
- Use your newsletter, podcast, and social to experiment with messaging and measure engagement weekly.
- Run polls, surveys, and track social metrics to learn which messages resonate with your evolving audience.
