My First Million #87 with Greg Isenberg - The Millions to be Made Unbundling Reddit
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Jul 1, 2020 
In this engaging conversation, Greg Isenberg, a serial entrepreneur known for his expertise in startup building, discusses the unbundling of Reddit and its potential for niche business opportunities. He shares a formula for identifying which subreddits could evolve into successful ventures. The discussion highlights the power of community engagement and effective branding strategies. Additionally, Greg delves into innovative profit-sharing models in startups and the impact of giveaways on user acquisition, showcasing fascinating examples that blend fun with entrepreneurship.
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Unbundling as a Business Strategy
- There are two ways to make money: bundling and unbundling.
- Unbundling involves taking a large platform like Craigslist and creating separate, specialized services from its various functionalities.
Discord's Success with Unbundling
- Discord's success story exemplifies the unbundling of Reddit.
- Starting as a communication tool for the League of Legends subreddit, Discord expanded to other gaming communities, demonstrating the potential of this strategy.
Building on Existing Communities
- Identify communities on platforms like Reddit with unmet needs and strong engagement.
- Then, develop products or services that cater to those needs and integrate with that platform.