The Power of Giveaways in User Acquisition

This chapter explores a successful Tesla giveaway that leveraged a referral system to draw in new users while analyzing its financial impacts and legal considerations. The discussion further compares traditional promotional tactics with modern digital raffles, highlighting the gamified purchasing experience. Additionally, the chapter delves into nostalgic marketing strategies, such as those used by Publishers Clearing House, and introduces the innovative product Hybe associated with mystery boxes and exclusive brand items.