Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10 Buzz 2/20/25: Amazon Eliminates Inspire | New TikTok Shop Changes | What's Happening with Shein/Temu?

7 snips
Feb 21, 2025
Amazon has axed its Inspire shopping feed, turning the spotlight on TikTok's rapid rise. The hosts speculate about potential collaborations for Amazon and emphasize the need for sellers to engage in influencer marketing. TikTok Shop's expanding global presence threatens competitors like Shein and Temu, particularly amidst looming tariffs. The podcast also highlights the growing trend of live commerce and introduces new features in the Magnet tool, enhancing keyword research to boost visibility on Amazon.
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INSIGHT

Amazon Ditches Inspire

  • Amazon discontinued its TikTok-like shopping feed, Inspire, due to low creator engagement and a shift in strategy.
  • They are now prioritizing external social media partnerships and AI-driven shopping experiences.
ADVICE

Expand to Other Platforms

  • Consider expanding your reach to other platforms to drive external traffic back to Amazon.
  • Explore TikTok Shop as it expands globally and shows rapid sales growth.
INSIGHT

TikTok Shop Outpaces Competitors

  • TikTok Shop's US sales growth surpasses Shein and Temu, showing particular strength in transactions over $25.
  • This shift suggests video-driven commerce effectively drives higher-value purchases.
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