EP 426: Dialing in your biz dev strategy for 2024 with Lee McKnight Jr.

It’s no secret that 2023 has been a rough year for most agency owners. Between the elongated sales cycles, shrinking prospect budgets, and the need to re-evaluate some of our own expenses that have been piling up, many of you are feeling burnt out.

But it’s not all bad news. There’s still time to take a fresh look at how you want to run your agency in 2024 and pull yourself out of the trenches if 2023 has gotten the better of you. This episode will focus on what we can be doing differently in 2024 in our biz dev strategy, which will make next year a little less stressful for us.

We’re taking a look at the data that Lee McKnight Jr. and his agency have compiled from many agency owners about their experiences throughout 2023. And while many of you were plagued with lower-budget prospects, dried-up client referrals, and slowed client growth, this leaves a glimmer of hope that the pendulum will swing the other way for us next year.

So don’t miss this episode to learn how to dial in your biz dev strategy and prepare for what we hope is an exciting new year full of new prospects, bigger returns, and, of course, happier agency owners.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• The strain on obtaining new business in 2023 and its effects on agencies
• How agency owners have been coping with elongated sales cycles
• The importance of staying vigilant in business development even when work is abundant
• Shrinking prospect budgets and diminishing returns on new business
• Keeping up with client outreach, especially in an elongated sales cycle
• The biz dev strategies that still work to obtain new business
• What to expect from a new business manager
• The four prongs of biz dev that will still get you out of a rut
• What outbound efforts are still working on clients
• The biz dev strategies that are working and what to avoid in the new year