Lee McKnight Jr.
Agency new-business expert and leader at RSW/US, specializing in research-driven insights and programs to help small- and mid-sized agencies improve prospecting, pipeline development, and business development strategy.
Best podcasts with Lee McKnight Jr.
Ranked by the Snipd community
20 snips
Sep 28, 2025 • 59min
Episode 521 Trends and Tactics for Business Growth with Lee McKnight Jr
Lee McKnight Jr, an agency new-business expert at RSW/US, shares insights from their 2025 Agency New Business Survey. He discusses the key challenges agencies face, like budget constraints and longer sales cycles, highlighting that a staggering 93% believe their growth engines are underperforming. However, the mood is optimistic as agencies ramp up content marketing and productize services. The conversation also touches on the importance of AI in business development and the need for agencies to collaborate effectively with in-house teams.
4 snips
Dec 4, 2023 • 52min
EP 426: Dialing in your biz dev strategy for 2024 with Lee McKnight Jr.
Lee McKnight Jr., agency owner, discusses the challenges faced by agencies in 2023, including lower-budget prospects and dried-up client referrals. He shares insights on how to dial in your biz dev strategy for a more successful 2024. Topics include AI in agency operations, hiring considerations, and building a realistic business development strategy.
