Cultural Transformation Through Sports

Saudi Arabia is undergoing significant social change, with sport playing a central role in this transformation. Increased participation in sports has led to broader reforms, such as women's rights advancements, allowing women to drive, work, and attend events freely. The country's ambition to host the 2034 World Cup is seen as part of a larger plan to enhance its global image while encouraging athletic participation. By integrating sports into everyday life, Saudi Arabia aims to reshape its cultural landscape and positively influence societal perceptions both domestically and internationally.