Transforming Saudi Arabia through Sports

This chapter explores Saudi Arabia's strategic hosting of international sporting events as a means to improve worker rights and safety, counter criticism, and enhance the country's image. It highlights the cultural shift within the kingdom, driven by a young population's growing interest in sports and the fusion of entertainment with athletic experiences. Through personal anecdotes and reflections, the discussion emphasizes the importance of firsthand experiences in reshaping perceptions of Saudi Arabia and its welcoming nature.