Saudi Arabia's Ambitions: The Future of Sports and Entertainment

This chapter explores Saudi Arabia's aspirations to become a global hub for sports and entertainment, focusing primarily on the preparations for the upcoming 2034 World Cup. It contrasts personal experiences of visiting the country with perceptions shaped by Western media, highlighting the significant social changes, especially for women. The chapter also examines logistical planning, climate considerations, and the importance of creating an inclusive and enjoyable fan experience during the tournament.