
 Modern CTO A Masterclass in Communication as a Leader with Mark Porter, CTO at dbt Labs
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 Nov 14, 2024  Mark Porter, CTO at dbt Labs, shares his expertise in communication within the tech industry. He discusses the evolution of leadership communication and the importance of tailoring messages for different audiences. Porter emphasizes the power of written communication and the benefits of role-playing to enhance personal and professional conversations. He also highlights how aligning analytics solutions with business needs can drive value and improve productivity for data practitioners. Tune in for valuable insights on mastering communication as a leader! 
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Audience-Specific Communication
- Tailor your message to your audience's level and context.
 - A junior engineer won't connect with a billion-dollar vision the same way an executive would.
 
Cascading Communication
- Cascade messages down through the organization, adapting the context at each level.
 - Avoid sending company-wide messages from executives that don't resonate with everyone.
 
Escalation Protocol
- When escalating disagreements, inform the other party beforehand to avoid surprises.
 - Surprises create fear and mistrust, damaging the company culture.
 
