Mark Porter, CTO at dbt Labs, shares his expertise in communication within the tech industry. He discusses the evolution of leadership communication and the importance of tailoring messages for different audiences. Porter emphasizes the power of written communication and the benefits of role-playing to enhance personal and professional conversations. He also highlights how aligning analytics solutions with business needs can drive value and improve productivity for data practitioners. Tune in for valuable insights on mastering communication as a leader!

In this engaging discussion, Mark Porter, CTO at dbt Labs, shares his expertise on attracting and retaining top tech talent. He reveals his unique interview strategies, which some may find controversial, yet effective in identifying the best candidates. The conversation dives into the importance of personal connections and clear role definitions during the hiring process. Mark emphasizes personal branding and strong networking with recruiters as crucial to successful recruitment. He also introduces the idea of 'user manuals' for executives to foster better collaboration.