User-Generated Content: Facilitating Meaningful Conversations About Your Products in the New Age of Marketing With Scott Warner (MU Classic)

Jul 11, 2025

Scott Warner, founder of Gigg Media, specializes in community-driven marketing and user-generated content (UGC). He highlights the transformative power of UGC in modern marketing, showcasing how brands can engage customers to drive sales. Scott emphasizes the importance of authenticity over polished ads and the benefits of community-building to control brand narratives. He shares actionable tips on crafting compelling calls to action, collaborating with influencers, and remaining consistent in social strategies for effective customer engagement.

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ADVICE

User-Generated Content is Essential

Leverage user-generated content (UGC) as a core strategy in modern marketing.
Focus on getting customers and fans to talk about your product to drive growth and engagement.

ADVICE

Control Your Brand Conversation

Control where your audience talks about your brand by owning the platform or space.
Don't rely on conversations happening only on external social channels or uncontrolled spaces.

ADVICE

Collaborate and Use CTAs

Collaborate with influencers and like-minded brands to amplify content reach.
Always include calls to action and stay consistent with your content efforts.

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