Scott Warner

Scott Warner, founder of Gigg Media, specializes in community-driven marketing and user-generated content (UGC). He highlights the transformative power of UGC in modern marketing, showcasing how brands can engage customers to drive sales. Scott emphasizes the importance of authenticity over polished ads and the benefits of community-building to control brand narratives. He shares actionable tips on crafting compelling calls to action, collaborating with influencers, and remaining consistent in social strategies for effective customer engagement.

Scott Warner, founder of Gigg Media and expert in community-driven marketing, dives into the transformative power of user-generated content (UGC) for brands. He emphasizes how endorsements from customers can drive meaningful engagement and organic sales. Scott shares strategies for cultivating loyal advocates, the significance of authentic content over polished ads, and the need for continuous evaluation in marketing tactics. The discussion also touches on collaboration with influencers and the importance of community building to maintain a distinct brand narrative.