The Product Experience

How Yahoo creates a great experience for its users - Kameron Canbaz (Product Manager, Workflow and UX at Yahoo)

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Dec 18, 2024
Kameron Canbaz, a Product Manager at Yahoo with nearly a decade of experience, dives into collaboration strategies between product managers and engineers. He emphasizes the importance of involving engineers early in the design process to minimize errors. Kameron shares practical tips on maintaining a user-centric approach, including the need for regular user communication and fostering a culture of empathy. He also discusses the significance of identifying user frustrations through metrics and feedback to continuously enhance the overall user experience.
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ADVICE

Identifying User Frustration

  • Regularly conduct user research and feedback sessions to identify pain points.
  • Observe user behavior through rage clicks and video replays to pinpoint frustration.
ADVICE

Prioritizing Error Fixing

  • Prioritize fixing errors based on user impact and frequency, not just individual complaints.
  • Use data to validate user feedback and assess the pervasiveness of issues.
ADVICE

Engaging Engineers in UX

  • Involve engineers in user research and discussions about user journeys and pain points.
  • Emphasize the cumulative impact of small usability issues on the overall user experience.
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