042: Kelsey McCormick's Strategy for Off-Season Engagement with Private Podcasts

Sep 11, 2024

Kelsey McCormick, founder of Coming Up Roses, shares her expertise in leveraging private podcasts for off-season audience engagement. She discusses how these podcasts can bridge gaps during slower periods like holidays and effectively warm up leads for program launches. Kelsey provides real-life success stories showcasing increased engagement and conversion rates. The conversation highlights the strategic use of structured content to nurture leads, enhance customer relationships, and maintain momentum, even during seasonal lulls.

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ANECDOTE

The Warm Up Podcast

Kelsey McCormick used a private podcast called "The Warm Up" to bridge the gap during the holiday season before her program launch.
This allowed her to generate leads and warm up her audience while everyone was offline.

INSIGHT

Bridging the Gap

Private podcasts effectively fill the gap between customer sign-up and program start, reducing buyer's remorse.
They provide valuable content during downtime, increasing engagement and conversion rates.

ADVICE

Funnel Structure

Use a free workshop as an initial lead magnet to attract potential customers.
Then, funnel these leads into a paid private podcast, followed by your main program offer.

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Are you looking for innovative ways to engage your audience and maintain momentum during off-seasons?

In this episode, we’re joined by Kelsey McCormick, founder of Coming Up Roses and a pioneer in integrating creative solutions into digital marketing strategies. Kelsey has effectively used private podcasts to sustain momentum during slower periods, such as holidays, efficiently warming up leads and setting the stage for successful program launches.

Timestamps:

[0:00] Introduction to Kelsey McCormick, founder of Coming Up Roses, discussing the innovative use of private podcasts in her marketing strategy.

[3:02] Kelsey explains how private podcasts have been used to bridge gaps during off seasons like the holidays.

[6:25] Discussion on how targeted content in private podcasts can effectively warm up leads before major launches.

[10:15] Kelsey shares real-life success stories from her experiences with private podcasts, emphasizing increased engagement and conversion rates.

[14:34] Insights on using private podcasts to maintain customer engagement and set the stage for successful program launches.

[18:00] Exploration of the strategic use of private podcasts during downtime and seasonal lows in business.

[22:47] Kelsey elaborates on the benefits of structured private podcast content for lead generation and nurturing.

[26:30] Audience feedback on private podcasts and their role in enhancing business growth and customer relationships.

[30:50] Kelsey discusses how her approach to private podcasts has evolved and its impact on her business model.

[35:09] Closing thoughts on the transformative role of private podcasts in digital marketing and customer engagement.

Links mentioned:

https://www.instagram.com/cominguproses.co

Free episode of my private podcast The Warm Up : https://unique-frost-816.myflodesk.com/h96k3n8n50

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