Kelsey McCormick, founder of Coming Up Roses, shares her expertise in leveraging private podcasts for off-season audience engagement. She discusses how these podcasts can bridge gaps during slower periods like holidays and effectively warm up leads for program launches. Kelsey provides real-life success stories showcasing increased engagement and conversion rates. The conversation highlights the strategic use of structured content to nurture leads, enhance customer relationships, and maintain momentum, even during seasonal lulls.