Lift Free And Diet Hard with Andrew Coates

#437 Jonathan Goodman - Seasons of Unhinged Intensity

Jan 27, 2026
Jonathan Goodman, author and longtime fitness entrepreneur, explains his take on Unhinged Habits and seasonality. He challenges the cult of daily consistency. He describes concentrated sprints of intensity, intentional rest, and why contrast and rapid iteration beat gradual 1% improvement. He also covers maintaining baselines, rebuilding calendars, and making focused seasons actually work.
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INSIGHT

Reclaim Our Natural Seasons

  • Humans are naturally seasonal, not consistently productive, due to evolutionary cycles of work and rest.
  • Jonathan Goodman argues we should rebuild seasonality into modern life to align with human nature.
ADVICE

Quit Mediocre Projects Fast

  • When something is merely 'doing okay', quit or pivot instead of coasting in mediocrity.
  • Jonathan Goodman recommends rapid decisions to abandon projects that lack a viable long-term path.
ADVICE

Iterate Fast And Commit

  • Decide quickly, then go all in: iterate fast to learn whether a project is worth continuing.
  • Commit to a project for at least three years once you choose it or don't start it.
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