#437 Jonathan Goodman - Seasons of Unhinged Intensity
Lift Free And Diet Hard with Andrew Coates
Pushing Back on Consistency
Jonathan argues humans are seasonal, not consistent, and introduces seasonality as a better growth model.
Jonathan Goodman is one of the most influential thought leaders and entrepreneurs in the fitness industry. After years of building businesses and platforms, Jonathan has now made writing books his primary focus.
In this episode, Jonathan joins Andrew Coates to unpack the ideas behind his new book, Unhinged Habits, and to challenge some of the most sacred advice in personal development — especially the overemphasis on consistency and incremental progress.
Instead, Jonathan makes the case for seasons of unhinged intensity, intentional rest, and creating contrast in your life — while also explaining where consistency still matters and why most people misunderstand how high performers actually operate.
THIS EPISODE COVERS:
What is wrong with the classic advice of consistency and incremental improvement
The value of thinking in seasons of intensity and seasons of rest
How to make seasons of unhinged intensity actually work
Why contrast matters for growth, creativity, and motivation
Why you cannot meaningfully transform more than one major area at a time
How to put other priorities into maintenance while focusing on transformation
The value of shortening the delay of gratification
Where consistency truly matters
The disconnect between what many authors preach and how they actually live
And much more
Jonathan’s book Unhinged Habits is available now, everywhere you can buy books.
Instagram: @itscoachgoodman
CHAPTERS
01:41 The Concept of Seasonality and Consistency
12:32 The Importance of Iteration and Quick Learning
16:34 The Role of Contrast and Novelty in Life
23:37 Balancing Intensity and Consistency
29:53 The Myth of 1 Percent Better Every Day
30:41 Building a New System for Growth
31:27 The Concept of New Baselines
31:55 A Thought Experiment on Wealth Inequality
33:22 Seasonality-Focused Intensity
34:07 RP Strength and the RP Hypertrophy App
35:30 Consistency vs Intensity
37:11 Writing, Creativity, and Intense Sprints
46:23 The Tiny Backpack Rule
47:11 Rebuilding the Calendar
48:00 Fitness-First Thinking
52:43 The Ideal Calendar
55:34 Conclusion and Call to Action
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